This cluster is ideal for the creative who still gets a thrill out of giving a sales pitch. Creativity paired with solid people skills are essential in the Marketing cluster. Effective communication is also a must.

Since most of what we buy is fulfilling a want rather than an actual need, consumers are largely driven by effective marketing. And today’s global marketplace has made the industry even more competitive. People representing this cluster largely influence our decisions to buy through brand advertising, creative messaging and product placement.